Award-winning Kingsbridge business The Old Bag Company has launched a new range of bags, the Sophie Baby Changing Bags.

Created for mums by a mum, the new Sophie Baby Changing Bag is packed full of useful features such as pockets for nappies, bottles and baby food, adjustable straps and a matching changing mat - perfect for style conscious mums on the go!

Mother of five Sally Hurst started The Old Bag Company in 2005 and her bags have become increasingly popular year on year.

"Designing new ranges for The Old Bag Company is always very exciting and creating a funky, stylish practical baby bag has always been top of my list for 2008," she said.

"The new baby bag has been modelled on the very successful Sophie collection but I have added extra pockets for bottles, nappies, books and toys and have included a colour co-ordinated changing mat which fits neatly in a side pocket.

"The response we have had so far to the baby bag has been fantastic and we are hoping for a Baby Old Bag boom this year!"

The new Sophie Baby Changing Bag, like all of the Old Bags in the range, is fully waterproof on the inside and machine washable.

Each bag comes with a message from Sally's five children, a swing tag printed with news from the Old Bags and washing instructions.

Well-made with a wipe-clean changing mat, the new baby bag is available in a range of fun colours, including Tutti Frutti, Choc Ice and Aqua and has an RRP of £39.

For further information about The Old Bag Company, contact Sally on 01548 581155, or email sally@theoldbagcompany.co.uk.